
SENECA KLASSEN
FOUNDER, CHOCOLATE MAKER & CACAO FARMER
Following a lifelong passion for chocolate, in 2004 Seneca co-founded a chain of chocolate cafes located in the San Francisco Bay Area. A new generation of chocolate makers was laying the groundwork for today’s craft chocolate industry.
At Bittersweet, he started to sell these new craft chocolates, and imported bars from producers around the world, so that his customers could educate their palates by tasting bars from many origins. This led to Seneca’s own bean-to-bar experimentation and he began buying beans from various countries, bringing them to California, and making chocolate as fast as he could learn.

Inspiration through chocolate
In 2008, Seneca curated the chocolate panel at the Slow Food Nation conference in San Francisco, with leaders from the artisanal chocolate industry. Nearly 100,000 attendees, chefs, farmers, and consumers learned how to better connect with their food and achieve food-chain transparency.
With that inspiration in mind, he set his sights on creating an estate-grown chocolate company.

Educating for global change
Seneca continues to educate throughout the U.S. on both what it takes to start an estate-grown chocolate company and why it’s so important to change the current global business model.
He assists in leading chocolate adventure trips with his life partner and fellow chocolate entrepreneur Sunita de Tourreil, and together they have produced a five-part video series about cacao and chocolate across the globe.

Award-Winning Chocolate
Lonohana has earned multiple awards for chocolate since its inception and perhaps most importantly, has allowed Seneca to continue to play a leading role in helping to establish Hawaii as a world-class origin for cacao and the young chocolate industry that has blossomed since his dream began a reality.
LISA & EMMA KLASSEN-LEE
CO-FOUNDERS
Lisa and Emma joined Seneca in the move from Northern California to Hawaii in 2010 to assist with the dream of building Lonohana Estate Chocolate. Over the years they have planted, pruned and picked cacao; helped build the chocolate factory; wrapped more bars in foil than any one can imagine; and loved (nearly) ever minute of it.
Today, Lisa is a marketing professional at an Hawaii-based Insurance Company and helps with marketing aspects of Lonohana. Emma works in both the factory and our retail store and thereʻs no one better to explain the entire process, because she has lived it. Emma is also a wonderfully talented artist and began her college career in 2022 at the School of the Art Institute of Chicago. She creates the gorgeous illustrations for our Onomea chocolate series.


LAWRENCE, VIRGINIE
& MILES BOONE
CO-FOUNDERS
Lawrence and Seneca grew up together in a small farming community in Central California, and in 2011 he, his wife and their son (only six years old at the time) joined in this adventure. Both Lawrence and Virginie spent several decades in the California wine industry, and the concept of launching an estate-grown chocolate company was not dissimilar to what began in the Napa Valley a half-century before. Lawrence & Virignie also wanted their son to experience and respect the importance of farming, to have exposure at an early age of what it means to work hard and dream big.
Lawrence handles the business aspects of Lonohana and helps guide the sales for the Company. Virginie makes sure our marketing and media are on point and their son, Miles, while happiest up on the farm is equally content cleaning the factory, working the store, driving the tractor or (thankfully) any task that needs to be done. He currently attends college —yes this photo is really out of date— at Cal Poly San Luis Obispo with a focus on Agricultural Sciences .